Tween Swimwear Filling a Market Gap
Sorbae Swim fills a gap in the Australian swimwear market, designed especially for tweens aged 7 to 13. Today’s youth are heavily influenced by their older siblings and young adult culture on social media. They’re the next generation of Australian consumers, and their parents are just as into shopping as they are. Ask any parent of a tween how hard it is to find clothing that has the style of a teen brand with the fit for juniors, and you’ll hear the same story — it’s stressful.
Sorbae Swim changes that. The label offers beautifully made, reversible styles with hand-beaded details and feature jewels inspired by leading swimwear brands.
Swim fun. Stay bold. Be Sorbae.
Designed by Tweens, for Tweens
Australian owned and designed, Sorbae follows two local tweens, Arden and Avery, as they and their parents craft each collection with their audience in mind.
The name Sorbae comes from sorbet ice cream, reflecting the colours and fun of the label, while the “BAE” nods to the social generation that inspired it.
Already gaining traction on social media, Sorbae Swim is quickly becoming a favourite among stylish young Australians.
Available now for distribution enquiries and media interviews.
